Job mission: Promote and sell the organization’s products and services within an assigned geographic area, product range, or list of customer accounts to achieve significant sales targets. Pursue sales leads; visit existing and new customers who may be of strategic importance to the organization; assess customer needs and suggest appropriate products and services; respond to more complex customer enquiries; negotiate prices and delivery times within limits of authority, and conclude sales orders to meet revenue targets. Identify, research, and contact prospective customers and build positive relationships to generate future sales and repeat business. Refer sales leads, customer feedback, and information on competitor activity to appropriate contacts within the organization so they can respond to changing market conditions and customer demands. Develop long-term sales plans for key customers and monitor and adapt sales activities so these objectives are met. Establish annual, quarterly, monthly, or weekly sales plans and prioritize and schedule own activities so these targets are met. Coach and mentor less experienced sales representatives to achieve their sales targets.